Want to know about what's going on in Marketing in Europe?. Suscribe to the <font color="#3A6BA7">EMC RSS</font> and keep yourself informed!. http://www.emc.be Copyright 2005-2009 European Marketing Confederation (EMC) - Brussels. All Rights Reserved. en-gb Wed, 4 Mar 2009 13:54:35 +0100 emasso@emcoffice.net Wed, 4 Mar 2009 13:53:38 +0100 20 mtcarrillo@emcoffice.net FeedForAll v2.0 (2.0.2.9) http://www.feedforall.com http://www.emc.be/images/10logEMC_RSS.gif http://www.emc.be Be close to the biggest Marketing community in Europe. 116 41 The online advertising industry has launched a set of guidelines for a genre of adverts that have been causing controversy. http://news.bbc.co.uk/2/hi/technology/7921996.stm 176B536E-5089-4601-842C-A188D2DFAA1B Wed, 4 Mar 2009 13:53:38 +0100 Despite growing unemployment, millions of jobs across the EU cannot be filled, according to Rudi Thomaes, the CEO of the Federation of Enterprises in Belgium. Europe's workers do not have the right skills to meet the needs of modern businesses, he said. http://www.euractiv.com/en/innovation/europe-facing-skills-mismatch/article-179907 5C06FD91-3D59-4543-A3BB-F6455836E97A Wed, 4 Mar 2009 12:21:48 +0100 The European Commission welcomes the agreement by the EU Member States to align EU legislation on classification, labelling and packaging of substances and mixtures to the United Nations Globally Harmonised System (GHS). This new system will ensure that the same hazards will be described and labelled in the same way all around the world. http://europa.eu/rapid/pressReleasesAction.do?reference=IP/08/1844&format=HTML&aged=0&language=EN&guiLanguage=en 20F2997E-63A8-4C72-A9F0-AE3B03F28275 Fri, 2 Jan 2009 15:52:42 +0100 In a tough environment like the one we now confront, many business organizations typically retrench and slash their marketing budgets. While this may seem like a sensible short-term solution, it also has the potential to cripple a business for the long term. http://www.hotelmarketing.com/index.php/content/article/back_to_basics_marketing_tips_for_todays_challenging_economic_conditions/ A63AA27C-C2B3-4B08-8369-88DB4C381B16 Fri, 2 Jan 2009 15:39:30 +0100 B-to-b marketers heading into 2009 are facing the most difficult business climate in decades, with a global economic crisis putting pressure on costs, access to capital and buyer confidence. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081209/FREE/812089989/1109/FREE 52E679CC-DE05-4556-9924-A40D3B461DC4 Fri, 2 Jan 2009 15:37:56 +0100 The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. http://www.marketingtwo.com/cmo-of-the-future.html FADBF413-50CD-47E3-8FC5-8BE1C21F7C74 Fri, 2 Jan 2009 15:17:55 +0100 While the rise of blog readership in recent years is no secret, the power of blogs to influence what people buy is less established. But as a recent study reveals, that power is significant - so much that a majority of blog readers say blogs are useful when they make purchases. http://www.nytimes.com/2008/12/22/business/22drill.html?_r=2&ref=technology 1062A246-6EC4-4753-812F-DE5C0C0713D7 Fri, 2 Jan 2009 15:13:46 +0100 Everyone knows the big, major a-list Bloggers who get all of the attention. Blogs are shifting away from being personal journals to being full-fledged media properties. It is increasingly difficult to stand out in the crowd. With hundreds of millions of Blogs out there (over 130 million at Technorati's last count), how do you know who to follow (and who to trust) anymore? http://www.twistimage.com/blog/archives/09-blogs-to-watch-in-09/ 16F79452-FD4E-43B9-B8D2-0D7132CB0A57 Fri, 2 Jan 2009 15:13:17 +0100 January 2009!. Yup, it's time for endless predictions, most of which are rather dark and gloomy with economies around the world going downhill. Fortunately, there are still plenty of trends out there that are begging to be applied profitably, both now and long-term. Enjoy! http://www.trendwatching.com/briefing/ 197D7A8B-6499-4B42-81CB-D51B0B03B8EB Fri, 2 Jan 2009 14:48:01 +0100 We're deviating from our regular schedule to bring you the best new business ideas we've spotted over the last 12 months -smart concepts that will continue to provide entrepreneurs with plenty of opportunities. Aiming to sell stuff to consumers in 2009? Be inspired by our 10 favourite (online and offline) retail concepts. http://springwise.com/retail/2008_this_years_top_10_retail/ 47A70575-3D82-41FF-8790-3B37E8B3FAC5 Fri, 2 Jan 2009 14:46:04 +0100 In a companion piece to a recent analysis of the US Effies, the Media Editor of WARC Online who was one of the EACA Euro Effies 2008 judges, argues that television still delivers for the continent's advertisers. http://www.eaca.be/news/pressdetail.asp?release=195 650C3942-1906-4E02-917A-82AB1AFCB2E8 Fri, 2 Jan 2009 14:42:55 +0100 Search advertising spend is predicted to experience double digit growth over the next five years, despite the economic slowdown. http://utalkmarketing.com/pages/Article.aspx?ArticleID=12717&Title=Search_advertising_growth_to_continue_ 70A8AAFA-4267-47D7-B916-A39546E03451 Fri, 2 Jan 2009 14:42:20 +0100 Brits have a reputation for being loyal die-hards to UK high street brands and retailers, then how did Swedish stalwart IKEA win a place in the hearts of British consumers and achieve cult personality? http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=10357&Title=How_IKEA_persuaded_Brits_to_shop_Swedish DB52F736-A29E-4C95-8264-38A45FDB0729 Fri, 23 May 2008 01:00:16 +0200 Marketing success repositions city. http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=10001&Title=Glasgow._From_slum_to_style_capital 6138F03A-3226-45E4-BE54-0E1256879A69 Fri, 23 May 2008 00:58:09 +0200 Clear Channel Outdoor is to install a network of premium digital screens in pubs and bars in the UK on the back a partnership with the Inspired Gaming Group to. The high quality, 40 inch HD portrait screens, situated in the main bar of selected venues, will be available to book by daypart, by area and by information gathered from landlord surveys. http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=10417&Title=Clear_Channel_Outdoor_launches_new_digital_network 34DA5683-3EC3-4FD8-BEEB-272C163D967C Fri, 23 May 2008 00:56:41 +0200 An advertising campaign by four Spanish students, which encourages young people to become more European by travel and interaction with their peers in other cultures, has won the first AD VENTURE student competition organized by EACA through its European Foundation for Commercial Communications Education. http://www.eaca.be/news/pressdetail.asp?release=169 7232C6E0-0433-45AC-9493-27053AE007A2 Fri, 23 May 2008 00:14:09 +0200 Sappi, the global producer of coated fine paper, is calling on European graphic designers to put their creativity to work for social and environmental good and submit concepts for print-based communication campaigns supporting charities of their choice to its 2008 Ideas that Matter programme. The programme is open to individual designers, design firms, agencies, in-house design departments at companies, design teachers and students. http://www.eaca.be/news/pressdetail.asp?release=168 A7E4E2BF-D61C-4452-82C2-87F39A891202 Thu, 22 May 2008 23:57:58 +0200 Leading internet and telecoms firms have teamed up with the European Commission in the fight against cyber-bullying by launching a new website, www.teachtoday.eu, showing teachers how to spot inappropriate use of the Internet and mobile phones by children as well as making the best use of new technologies for educational purposes. http://www.euractiv.com/en/infosociety/teachers-told-protect-children-online-risks/article-171879?Ref=RSS A726E6C3-D324-4EE4-8820-4222A8B8B7D2 Thu, 22 May 2008 23:57:07 +0200 (FindLaw) Currently, this type of advertising - which falls into the category known as "Internet behavioral marketing," and is specifically known as "retargeting" - appears to be legal. However, it may anger some customers, and has caught the attention of some regulators and legislators. http://writ.news.findlaw.com/ramasastry/20080401.html 58F04773-CC9C-4B65-93D8-6621402B303D Sun, 6 Apr 2008 23:11:27 +0200 (UtalkMarketing) Simply stated, all of the company's value comes from the customer, not its product, not its brand, not its sales team. As a consequence, focus on the customer interaction is critical to maximise the value of this asset. http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=4885&Title=How_to_use_analytics_in_marketing CEAF7BCA-2B96-4895-B1D8-F086F7024C16 Sun, 6 Apr 2008 23:08:33 +0200